January 21, 2020, 4:22 pm

The average Instagram Engagement Rate at the moment is:


For accounts with over 10'000 followers: 3.12%

For accounts with over 1'000'000 followers: 2.96%

Analyze your own account:

What's an engagement rate?
The engagement rate is the relation between:
amount of likes & comments vs. the total amount of an account's followers.
Therefore it's an important metric to determine the popularity of a social media account.

Numbers based on all the accounts analyzed with the free neontools instagram account analysis tool.