October 17, 2019, 10:06 am

The average Instagram Engagement Rate at the moment is:


For accounts with over 10'000 followers: 4.32%

For accounts with over 1'000'000 followers: 3.23%

Analyze your own account:

What's an engagement rate?
The engagement rate is the relation between:
amount of likes & comments vs. the total amount of an account's followers.
Therefore it's an important metric to determine the popularity of a social media account.

Numbers based on all the accounts analyzed with the free neontools instagram account analysis tool.