The average Instagram™ Engagement Rate at the moment is:
For accounts with over 10'000 followers: 2.65%
For accounts with over 1'000'000 followers: 2.77%
Analyze your own account using neontools:
(A neontools.io account is required)
What's an engagement rate?
The engagement rate is the relation between: amount of likes & comments vs. the total amount of an account's followers.
Therefore it's an important metric to determine the popularity of a social media account.