The average Instagram Engagement Rate at the moment is:
For accounts with over 10'000 followers: 4.32%
For accounts with over 1'000'000 followers: 3.23%
Analyze your own account:
What's an engagement rate?
The engagement rate is the relation between: amount of likes & comments vs. the total amount of an account's followers.
Therefore it's an important metric to determine the popularity of a social media account.