February 24, 2020, 9:21 am


The average Instagram Engagement Rate at the moment is:




4.43%




For accounts with over 10'000 followers: 2.79%


For accounts with over 1'000'000 followers: 2.86%




Analyze your own account:





What's an engagement rate?
The engagement rate is the relation between:
amount of likes & comments vs. the total amount of an account's followers.
Therefore it's an important metric to determine the popularity of a social media account.

Numbers based on all the accounts analyzed with the free neontools instagram account analysis tool.




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