The average Instagram™ Engagement Rate at the moment is:
For accounts with over 10'000 followers: 3.96%
For accounts with over 1'000'000 followers: 3.73%
Analyze your own account using neontools:
(A neontools.io account is required)
What's an engagement rate?
The engagement rate is the relation between: amount of likes & comments vs. the total amount of an account's followers.
Therefore it's an important metric to determine the popularity of a social media account.
Neontools is being developed by "neon marketing technology".
It's still a very young product, you might call this an early-access version. No matter the size of your business, some tools and programs are indispensable in today's online marketing landscape. We've started to develop these tools to improve our own workflow and to be able to help our business clients. It started as an internal project and quickly became very useful to us. We saw no sense in keeping the software to ourselves. We're now exploring where we can go with them and which tools we can add over time.
Will neontools stay free?
To be honest: We don't know yet. At this time we're experimenting a lot to see how you guys appreciate the product. We're happy about every feedback we can get, so don't hesitate to get in touch!